This balloon took off from a field off Chapel Lane, Here is a Google Streetview of the field where it took off from : https://goo.gl/maps/Rr4xspBmtnm
There was a second balloon which actually took off before the Virgin balloon, I have put that footage at the end of the Virgin one as I didnt capture the getting ready for take off footage for that one.
Notice how the pilot has a DSLR attached to a metal holder suspended quite a way out looking towards the basket so they can take a brilliant photograph with the background in shot, very clever.
See the virginballoonflights website for info on how YOU can go up in one of these hot air balloons.
Looks like its going to cost £117 per person for the cheapest flight.